Posted tagged ‘Xyzal Owl’

Nigel the Wise Owl…

March 28, 2017

 

Owls have long held our respect and are associated with wisdom, and they are increasingly being used as advertising icons.  Their presence in the Harry Potter movies further spiked their popularity to the extent that some misguided people sought them as pets…bad idea, at least for most people!  

Recently used memorably to sell eyewear for one company, owls have now entered the rather competitive allergy medication OTC market.  Enter then Nigel the Xyzal Wise Owl, pictured above.  This feathered guy has class; in one spot, he’s shown in a library with books, wearing a natty jacket, a monocle, and speaking with a British accent! Clearly, this guy is no flyweight, and knows his stuff; he appears to have the right credentials.

With many allergy medications having transitioned from prescription to over-the-counter status, recruiting a feathered sage with the voice of authority like Nigel might help carve out a niche for another product…