MiO “Cheetah” at “The Watering Hole!
– – A rhinoceros, a cheetah, and a gazelle walk into a bar…it sounds like a hokey joke, but it’s the theme for a Kraft MiO liquid water enhancer commercial! Blending the line between live action and animation, the spot makes over wild animals into twenty-something dudes, inhabiting a bar appropriately called, The Watering Hole. The Rhino is a solid, muscular guy with glasses wearing a tight T-shirt labeled (–What else?) “Animal.” The Cheetah is a sleek speedster in a leather jacket who bewails the fact that MiO energy drinks are “completely crushing my game” by making everyone “…more energized, more alert” after mixing MiO into their water. As a result, the Cheetah is no longer the fastest beast around!
“Remember when I used to be it?,” continues the Cheetah. “I was the man. If you needed to track a gazelle down for dinner, you came to me.” At that point a jeans-jacket wearing Gazelle literally laughs in the Cheetah’s face!
It’s a great furry bar scene, a place where I’d certainly be at home! Watch for a future spot to include a giraffe…